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Google Analytics 4We use it

Free analytics from Google; works on adult sites. Learn to spot bot traffic before trusting the numbers.

Websiteanalytics.google.com ↗ CategorySEO & Analytics Tools PricingFree Our rating★★★★☆ 4/5 Last checkedOctober 2026

GA4 is free and powerful, but bots inflate it: on one of our sites 98% of ‘users’ were a headless crawler from a single country with one-second sessions. Break traffic down by country and engagement before you judge a change. Also, the most recent day always looks worse until processing catches up.

👍 Good

  • Free
  • Deep reports

👎 Watch out

  • Bots inflate users
  • Processing lag
Verdict: Use it, but sanity-check against server logs.

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