Adult Site Ad Revenue Calculator
How much will ads earn on your adult site? Enter your traffic below. The defaults are the rates one ad network actually paid on our own small and mid-sized tubes over 30 days, with visitors from every country counted. They are a realistic starting point, not a promise.
| Format | Per day | Per month |
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Defaults are what one ad network paid on our own small and mid-sized tubes, all countries counted, over 30 days. Tier-1-heavy traffic earns more; bot traffic is discounted by networks later. Change any number to match your dashboard.
How the estimate works
- Visitors minus ad blockers are the people who can see ads at all.
- Pop-unders: each of those visitors gets at most your daily cap, paid per thousand.
- VAST pre-rolls: only visitors who press play get one, and only part of those requests turn into a view that pays (no fill, slow loading, blocked). On our sites about 42% started.
- Banners: every page view times the number of banner zones, at the banner rate.
Why the defaults are low
Ad network sales pages quote rates for their best traffic. Real small sites get a mix of countries, many phone visitors and some bots, which networks discount later. Our measured rates: pop-unders about $1.00 per thousand, pre-rolls about $0.85 per thousand completed views, banners and native ads $0.01 to $0.04 per thousand. If most of your traffic is from the US, UK, Canada, Australia or Western Europe, raise the pop-under and pre-roll rates.
What moves the number most
- Visitors. Everything scales with them; there is no ad setup that makes 200 visitors a day pay a server bill.
- The pop-under. It is usually half or more of the total. One zone, capped at one or two a day.
- Banners hardly matter on small sites. Remove any that push the video down on phones.
Our full write-up with the numbers behind these defaults: pop-unders vs banners: what adult ads really pay. Choosing a network: the ad networks directory.